Olin’s CEO Scott Sutton on Wednesday said his company would reduce chlorine supplies to titanium dioxide producers in 2023 as part of its strategy to exit from low-value markets and focus on higher-paying ones. Titanium dioxide is used in a wide range of applications, including sunscreen, lotions, powder makeup, refrigerants, paint, polyvinyl chloride, and polyurethane foam.
The company has already cut sales of caustic soda for pulp and paper and alumina industries due to weak demand. However, demand for paper, soap, and detergents made using caustic soda is expected to increase in line with the global economic recovery.
Olin said it would optimise caustic soda and chlorine supplies to higher-paying markets. Last year, the company reduced caustic soda sales amid weak demand and focused on stronger demand for chlorine. Sutton said Olin will adjust production depending on demand dynamics.
